Gratisownia – Blog o reklamie

Big media accounts are the current battleground for the ad holding companies, a succession of wins driving Publicis to its current top position. Next

Unusual promotional products that Australians actually keep, use and remember. Explore unique branded merchandise ideas for events, giveaways, campaigns and client gifts.

The sun’s been beating down so long that the incessant heat feels like it’s baking me dry. Starting to resemble a human crisp, I think I might be star

When you’ve tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of „high performance” psychologist Michael Gervaise to

Pepsi has gone all-singing and dancing, positively Nike 'Write The Future’ mode for the coming World Cup with long-serving brand ambassador David Beck

When a backlash against your advertising campaign causes a mega sales surge, there’s no incentive to apologise or change tack. Sydney Sweeney’s first

Design and advertising are currently forging a newly symbiotic relationship, with agencies talking about combining disciplines to solve business probl

There’s a certain skill in handling celebs, especially when, like David Beckham, they have no discernible acting ability. Or even a good voice. Gut is

There is one question every media executive is avoiding right now. Even if the AI companies are already answering it on their behalf. The best questio

The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump – but business has to get on with it and, judging