Discover the top branded merchandise categories set to explode in 2026—eco, wellness, tech, travel, and more. Get ahead with smart, on-trend promo ideas.
Iconic’s James Kirkham: my creative highlight of 2025
My year captured in one scene wasn’t on a stage or a screen. It was on that grassy slope in Manchester watching thousands of ticketless people belt ou
Intermarché hunts down a veggie wolf
French supermarket Intermarché does Christmas properly but this year it’s mostly abandoned people for animated forest creatures, specifically a wolf w
Wrapping Up 2025 & What’s Next for The Promotional Merchandise Industry In 2026
Discover key promotional merchandise trends from 2025 and what to expect in 2026. Get ahead with eco, tech, and branded merch ideas for Australian businesses.
Marc Allenby of Hijinks: my 2025 creative highlight
We thought it might be fun to invite readers to say what their creative highlight of the year has been (for some it might even be an ad.) Not so far –
WPP Media bags £1.5bn UK government account
WPP looks likely to bag another big media account, the UK government’s £1.5bn strategy, planning and buying business after a shoot-out with incumbent
Google sets out its reinvention stall for 2025 and beyond
Accenture says all its staff are now 'reinventors’ (as opposed to boring old consultants) and Google has joined it on the reinvention trail with this
Columbia’s ‘expedition impossible’ challenges flat earthers to ‘prove it’
In presumably one of the final ads to come out of DDB in the UK, this new spot shows why adam&eve came out on top in Omnicom’s DDB-TBWA merger, in
IKEA lines up five for life after Mother
Whoever wins the UK IKEA creative account will probably be greeted by a volley of jeers and old orange peel: the self-assembly giant has been widely r
MAA Ad of the Week: ‘I’m not remarkable’ from Apple
Apple’s advertising is admirably consistent, with or without the help of TBWAMedia Arts Lab, but this in-house effort for its accessibility products