The event was an extension of Prime Video’s broader “Maisel Tov” campaign—a play on mazel tov, the Jewish phrase expressing congratulations—designed to give brands and fans a chance to celebrate the series through activations and congratulatory messages. For Passover, Manischewitz and Prime Video offered a limited-edition, collectible macaroon canister that paid homage to the series.
“We at Manischewitz are thrilled to be part of the Mrs. Maisel season 5 send-off,” said Shani Seidman, brand director for Manischewitz, in a statement. “Manischewitz has been a household name and brand for generations. Working with Prime Video on a project that blends tradition with modernity is a joy.”
“The Marvelous Mrs. Maisel” has leaned heavily into experiential activations over the years—from 2018’s pop-up Carnegie Deli in New York to 2019’s “Maisel Day” in Los Angeles, where businesses across the city offered deals at 1950s prices.
Season 5 of the show premiered Friday on Prime Video.
