A walk through Prime Video’s pink carpet farewell to ‘The Marvelous Mrs. Maisel’ in NYC

The event was an extension of Prime Video’s broader “Maisel Tov” campaign—a play on mazel tov, the Jewish phrase expressing congratulations—designed to give brands and fans a chance to celebrate the series through activations and congratulatory messages. For Passover, Manischewitz and Prime Video offered a limited-edition, collectible macaroon canister that paid homage to the series.

“We at Manischewitz are thrilled to be part of the Mrs. Maisel season 5 send-off,” said Shani Seidman, brand director for Manischewitz, in a statement. “Manischewitz has been a household name and brand for generations. Working with Prime Video on a project that blends tradition with modernity is a joy.”

“The Marvelous Mrs. Maisel” has leaned heavily into experiential activations over the years—from 2018’s pop-up Carnegie Deli in New York to 2019’s “Maisel Day” in Los Angeles, where businesses across the city offered deals at 1950s prices. 

Season 5 of the show premiered Friday on Prime Video.