Like Apple’s other devices, the new product will have its own operating system, called vision OS.
The company described the new interface as “spatial computing.” A feature called EyeSight shows an image of your eyes on the outside of headset when people are nearby. The product also will show those people in your field of vision while you’re wearing the device, an attempt to keep users more engaged with the outside world.
A so-called digital crown—taking a term from the Apple Watch—switches the headset between augmented and virtual reality. Apple said it studied thousands of people’s heads to ensure the product would be comfortable and filed more than 5,000 patents.
Apple’s launch sets up a showdown with Meta Platforms Inc., which currently owns 81% of the VR headset market, according to Counterpoint Research.
Disney CEO Bob Iger joined the presentation, saying that the Disney+ streaming service would be available for the device on the day it launches. Disney shares climbed less than 1% to $91.36.
“We believe Apple Vision Pro is a revolutionary platform that can make our vision a reality,” Iger said.
Apple also announced new features to its iPhones and iPads that let users make diary entries and turn their idle phones into smart displays.