To celebrate the show’s 50th anniversary, The One Club also introduced a new One Show Pencil, modeled after the original designed by George Lois. The new Pencil is larger than the traditional one, made of crystal surrounding a gold metal core for Best of Discipline and “of the Year” winners and a black metal core for Best of Show. The new Pencil will be presented to the show’s top winners in future years.
“In this business, you’re doing something right if you’re still relevant after 50 years,” said Glenn Cole, chairman of The One Club and founder and creative chairman at 72andSunny. “I’m thrilled that The One Show is vital at age 50, but I’m most proud that it is a purpose-driven nonprofit that pours all proceeds into the betterment of the creative community. Let’s take it to 100.”
The 2023 One Show received 20,166 entries from 69 countries.
“The One Show is 50 years young, and we continually strive to push boundaries, remain relevant and are constantly evolving as the industry does,” said Kevin Swanepoel, CEO of The One Club.
