Cavinder twins use NIL deals to pave post-college careers

Five days earlier, they told The Today Show they would become professional wrestlers for the WWE. Since 2021, the twins have been part of the WWE’s NIL program called “Next in Line,” which compensated athletes for promoting the league and built a potential pipeline for full-time careers in professional wrestling.

The Cavinder twins, who built massive social media followings throughout their collegiate careers, were some of the savviest NIL earners in the NCAA. 

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They opened the NIL era on July 1 with a billboard in Times Square promoting Boost Mobile. From there, they proceeded to build relationships with some of the biggest brands in sports—with estimated annual earning potentials of more than $900,000 each, per On3. Even multiple NIL controversies, including an NCAA recruiting violation related to one of their partnerships, didn’t slow them down.