Chris Brandt led Chipotle with craveable content that put food at the forefront

Brandt also oversaw viral campaigns such as Chipotle’s lemonade candle promotion, its napkin cargo pants and the brand’s integration with TikTok “Corn Kid” Tariq.

“Under [Brandt’s] leadership, I believe [Chipotle] really understands culture, and understands it in a way that feels much more like a native to culture,” said one Creativity Awards judge, adding that they were impressed with how the brand could “jump on things in a way that’s cool and not cringe.”

The results of the work include digital sales growth of 24.7% last year, with digital now accounting for 45.6% of the chain’s total sales. And Chipotle’s rewards club enrollments have surpassed 30 million.