Brandt also oversaw viral campaigns such as Chipotle’s lemonade candle promotion, its napkin cargo pants and the brand’s integration with TikTok “Corn Kid” Tariq.
“Under [Brandt’s] leadership, I believe [Chipotle] really understands culture, and understands it in a way that feels much more like a native to culture,” said one Creativity Awards judge, adding that they were impressed with how the brand could “jump on things in a way that’s cool and not cringe.”
The results of the work include digital sales growth of 24.7% last year, with digital now accounting for 45.6% of the chain’s total sales. And Chipotle’s rewards club enrollments have surpassed 30 million.
