Crypto brand Olliv spoofs tech bros in first campaign

Instead of this clientele—which infamously runs the crypto world—Olliv wants to serve regular people for regular tasks, such as paying a handyman or sending money to a family member.

“Historically, crypto has often felt like it was only for tech bros or the wealthy elite,” said Steve Gradman, chief marketing officer of CoinFlip, in a press statement. “In reality, the opportunity that blockchain technology provides should be available to the masses.”