“We are reviewing our current creative advertising account and will have news to share soon,” the brand said in a statement. “We are proud of all the successful work we have partnered with 72andSunny to create.”
72andSunny wasn’t available for comment.
Read more: Agency news to know about
While it’s unclear if 72andSunny was Etsy’s lead agency, the Stagwell shop had been responsible for many of its main brand campaigns since early 2020, when the agency won an RFP for the Brooklyn, New York-based online marketplace’s holiday campaign.
That work, which marked a turning point for Etsy toward more narrative-driven marketing, received industry recognition at a time when shoppers were eager for brand stories. One spot told the story of grandparents who, due to the pandemic, could not see their grandchildren over the holidays in person but were still able to exchange handmade gifts and visit virtually.
One of several pandemic darlings, Etsy thrived when locked-down consumers purchased its wares or started crafting and selling themselves. That streak has largely continued—Etsy reported a 12.6% rise in revenue, to more than $807 million, for the quarter that ended Dec. 31.
