All in on AVOD
The first asset Fox promoted in its upfront was its free, ad-supported streaming platform Tubi. While Fox leadership has previously been vocal about staying removed from the streaming wars, the company has seemingly realized the trends in cable viewership by giving Tubi its prime slot.
“To add to Fox’s already powerful portfolio, we went all-in on AVOD,” Gambelli said, bragging the service has grown 44% year-over-year under the ownership of Fox.
Recent news: See Tubi’s satirical films about media buyers
Gambelli used the streamer as a kickoff to another upfront week trend: fragmentation. The executive echoed similar words heard at NBCUniversal’s upfront earlier in the day: “In this fragmented world, we know it’s getting harder and harder for you to reach your consumers. We understand the value of unifying our scale and creating custom solutions for your brands.”
Thus Tubi’s proprietary advertising platform Adrise has been implemented as the fundamental tech for One Fox, the media company’s cross-portfolio sales stack that allows advertisers “to target the audiences that matter most using data and measurement providers that [advertisers] choose.”
Krapopolis is still the headline
Last year, Fox flaunted its new NFT-supported animated show “Krapopolis,” which allows audiences to participate in its creation via its crypto collectibles. The animated series was a headlining feature of its 2022 upfront alongside animated series “Grimsberg,” but neither of those series has yet to air. Fox expects they will this fall.
