For Brown-Forman’s Korbel California Champagne, Wong created a charity campaign celebrating Latinas in tech that raised awareness about the Latina wage gap. It featured NFT portraits of leading Hispanic female executives at tech giants including Meta and Amazon, designed by Web3 artist Lucia Diaz.
“We’re looking to broaden our tactics and build in Web3 where it makes sense in understanding consumers—their habits, insights, trends,” Wong said. “That’s how we’ve approached all of our Web3 projects—consumer-first. Not the technology first.”
Wong also helped IW establish a metaverse office and become one of the first multicultural agencies to have an official presence on the blockchain.
