How Lipton is marketing its new Hard Iced Tea

Lipton Hard Iced Tea is currently launching in select markets in the U.S., with plans to go nationwide in 2024, the brand said.

Lipton Hard Iced Tea is a product of Rochester, New York-based Fifco USA, which signed a commercial agreement with Lipton owners PepsiCo and Unilever to develop and distribute the Hard Ice Tea product within the U.S. Fifco is the U.S. importer of the Labatt’s beer brand and owner of regional beer brands such as Geneseo and Magic Hat.