How Tillamook became a national brand—and why it just hired Leo Burnett

Agency switch

The brand undertook an agency review in January, having been with 72andSunny since 2014. “We have had just a wonderful relationship with our current agency partner,” Boltin said, referring to 72andSunny. “And I think just now that we’re heading into this next phase of growth for the company, we were just looking to make a change for that reason; trying to find a partner that’s going to help us grow into the future.”

It announced Leo Burnett’s hire this week (after this podcast was recorded). In a press release, Boltin stated: “It’s always a goal to work with agency partners that share the same values, make collaboration easy and work fun. Leo Burnett stood out for these very reasons. The clarity of their strategic thinking and creative approach showed us a powerful vision for the brand. We’re excited about this partnership and continuing to grow Tillamook’s presence from coast-to-coast.”

New work from Leo Burnett is scheduled to launch in late 2023.

Read more about Leo Burnett

“Since first meeting the Tillamook team, we quickly learned that they are the type of partner that places high value on collaboration, integrity and kindness, which is reflected in every area of their business,” stated Britt Nolan, president and chief creative officer for Leo Burnett. “They have bold creative ambitions, awesome products, and they’re just really good people. We’re looking forward to going all-in.”

Leo Burnett’s Tillamook win continues its recent momentum which has included being named creative agency of record for Dunkin’.