Introducing Ad Age Agency Report 2023

Agencies face headwinds of slowing growth in digital advertising and a potential recession.

Yet amid the warning signals, investors have been bullish. Shares in one of the world’s biggest agency companies last week reached an all-time high.

That in part reflects how agency companies are striving to move the business from creating ads to a bigger stage of creating change for marketers.

The Agency Report examines how agency companies are positioning themselves in the burgeoning field of business transformation, a wide-open sector that could help insulate agency companies from an advertising downturn and recession.
But the CEO of one top agency firm cautioned: “I don’t think anything in the world is recession-proof to be blunt.”