Below is a fact sheet on the Web3 marketing honorific, the judging and more.
What were the criteria for those selected for Web3 Trailblazers?
Honorees were selected based on their contributions to advancing a brand’s Web3 strategy. Each trailblazer exhibited at least one significant example in the past 12 months, though most went far beyond this requirement. From coordinating and developing virtual worlds in platforms such as Roblox and The Sandbox to initiating token-based loyalty programs, the honorees each demonstrated a major effort to push Web3 beyond hype and abstraction.
How does Ad Age define “Web3”?
Our definition of Web3 is open-ended, but for the purpose of considering submissions, we needed to see some use of virtual technology (i.e. games, influencers, fashion), NFTs, blockchain, cryptocurrency, generative AI and/or mixed reality.
Who were the judges for Web3 Trailblazers?
The judges were reporters and editors from Ad Age’s tech team, who are all deeply familiar with the ins and outs of the Web3 space. While the formal judging period occurred after submissions closed in February, each of the judges had, in a sense, been informally judging for well over a year via their reporting on and discussions with key contributors in the burgeoning industry.
Is there an event to celebrate the honorees?
While there will be no in-person celebration, the trailblazers will all be honored at Ad Age’s Web3 marketing summit, which takes place virtually on May 9 and 10.
How can I enter for next year’s honorific?
We appreciate the enthusiasm, but submissions will likely not open until this fall.
