The winners were chosen by four juries made up of leaders from top agencies, brands and production companies. They spent a week last month debating the merits of the entries to select a truly impressive list of winners in 38 categories.
They judged four categories: Work, honoring powerful creative ideas; People, recognizing individual talent across disciplines, including creative, media and strategy; Creative Marketing, celebrating creatively effective marketers, ideas and brands; and Production, saluting the people and companies setting the standard in making these ideas a reality.
Separately, a panel of Ad Age editors and TikTok executives selected a winner in the new Best Use of TikTok category, created in partnership with TikTok.
The people, ideas and campaigns being recognized this year—the finalists as well as the winners—offer a compelling snapshot of the advertising industry at this moment in time. As new technology, new ways of working and new processes and platforms continue to upend the industry, we congratulate those who continue to make the most innovative and impactful connections with consumers—bringing meaning, joy and growth to those interactions at every touch point.
