Yagi was not involved in the Grand Prix discussion, since his agency made the “My Japan Railway” campaign. The final debate didn’t last long.
“This was an absolutely unanimous choice,” said juror Natasha Romariz Maasri, executive creative director, Leo Burnett Middle East and Africa. “It was an easy choice, in many ways, because this work kept rising to the top—from online judging right through to the Grand Prix. There was very little debate, just appreciation for the work.”
McCann New York’s “ADLam” project for Microsoft was a Gold Lion winner and the only other serious contender for the Grand Prix. (It did win a Grand Prix in Design on Tuesday.) The other golds went to “Untangling the Politics of Hair” for Stir magazine by FCB India; the “Lap” campaign for Honda Motor France by DDB Paris; “Phone It In” for Skinny by Colenso BBDO Auckland; and “A British Original” by Uncommon for British Airways. (On Monday, “Phone It In” won Grand Prix in Radio & Audio and “A British Original” snagged Grand Prix in Outdoor.)