Impact BBDO and AnNahar won the Print Grand Prix in 2022 as well, for “The Elections Editions,” a campaign that highlighted the Lebanese government’s refusal to hold elections. One of the government’s excuses was a shortage of ink and paper for ballots, so for the first time in its 88-year history, AnNahar paused its print edition for one day and donated its ink and paper to polling stations. It put up empty news racks to highlight the action, and the non-existent newspaper went viral.
Gold winners
Four campaigns won Gold Lions in the category:
• “Solar Impulse” for Prêt À Voter by Publicis Conseil Paris
• “The Artois Probability” for Stella Artois by Gut Buenos Aires
• “We Didn’t Write This Campaign” for NotMilk by MRM Worldwide Santiago
• “The Life Collection 2022” for Ikea by Try As Oslo