Pepsi is winning itself some PR for reviving Madonna’s 1989 ‘Like aPayer’ ad – she was paid $6m as part of a partner deal even though the ad was pulled over its religious imagery – at the recent MTV Video Music Awards.
Well yes, but the ‘new’ one is a somewhat bowdlerised version.
Here’s the original. which had everyone from the Vatican downwards getting their knickers in a twist.
Nothing much to frighten the horses today of course but still…here’s the great lady herself: “34 years ago I made a commercial with Pepsi to celebrate the release of my song ‘Like a Prayer.’ The commercial was immediately canceled when I refused to change any scenes in the video where I was kissing a black saint or burning crosses. So began my illustrious career as an artist refusing to compromise my artistic integrity.
“Thank you @pepsi for finally realizing the genius of our collaboration. Artists are here to disturb the peace.”
Not too much though..