The Max Brand Marketing team tapped brand consultancy firm DixonBaxi to spearhead creative strategy, including brand identity and logo design.
Known, an Emmy & Clio award-winning marketing agency, was also enlisted to produce multiple phases of the creative campaign, while Siegel+Gale handled brand strategy and positioning.
Max intends to release a robust media plan that will roll out in phases starting on April 17 through the launch of the service on May 23. Each phase will target digital, social, out-of-home, radio and TV across a variety of partners.
