Max campaign signals new era for Warner Bros. Discovery’s streaming service

The Max Brand Marketing team tapped brand consultancy firm DixonBaxi to spearhead creative strategy, including brand identity and logo design. 

Known, an Emmy & Clio award-winning marketing agency, was also enlisted to produce multiple phases of the creative campaign, while Siegel+Gale handled brand strategy and positioning.

Max intends to release a robust media plan that will roll out in phases starting on April 17 through the launch of the service on May 23. Each phase will target digital, social, out-of-home, radio and TV across a variety of partners.