“We knew we had to do our homework to really understand Metro and its customer—and owe a lot to the team at Metro for being partners before they were clients,” Nick Paul, president of OKRP, said in a statement.
The appointment comes three months after Jon Freier, president of T-Mobile’s consumer group, released a statement detailing plans to reimagine T-Mobile’s brick and motor stores which include launching “Express stores.”
“Our new Express format—branded as Metro by T-Mobile and operated by Authorized Retailers—will offer fast ways to purchase prepaid and select postpaid products. Express will also create new jobs for the entrepreneurs (who often live in the communities) operating them,” Freier wrote.
Other changes include more investments in mobile trucks, in-store digital experiences and kiosks within big-box retailers such as Costco, Walmart and Best Buy.
Last month, T-Mobile also announced that it would be acquiring Ka’ena Corporation and its subsidiaries and brands including Mint Mobile and Ultra Mobile.