Prior to her time at Matterkind, Hall worked at Epsilon Conversant for 15 years, holding positions such as senior of VP sales and senior VP of travel solutions.
“Nancy brings a singular blend of vision, tenacity, and strategic acumen to her role as CEO of Mindshare North America,” McDonald said in a statement. “Her leadership is uniquely suited for this time of industry evolution, characterized by rapid technological advancements and the ever-changing dynamics of consumer engagement.”
Richman’s departure was seen as a “complete surprise,” according to multiple executives Ad Age spoke with in March. Richman’s exit came around the same time that Mindshare clients General Mills and Kimberly-Clark launched media reviews.
“This is a company that’s not afraid to take risks and make big moves when it comes to growing and transforming clients’ businesses, as well as their own,” Hall said in a statement. “At a time when brands need more diverse skillsets, more bespoke solutions, and partners who look beyond short-term metrics, I’m excited to come onboard.”
