“A mom’s endless day-to-day efforts are all in service of bringing the family together. This Mother’s Day, we wanted to find a way to meaningfully celebrate these moms that bring us together,” says Matt Kohler, managing director, Canada retail at McCain. “A family photo can be such a simple gesture, but it can mean the world to these moms. So we’re calling on partners, kids, friends and family to put mom in the picture this Mother’s Day, and show her how much she truly means.”
Walmart
Walmart’s “Mother of All Savings Memberships” campaign will give away 20,000 one-year Walmart+ memberships to new mothers. The campaign includes TV commercials from Deutsch LA featuring celebrity moms such as rapper Cardi B, actress Stephanie Beatriz, comedian Janelle James and actress Jenny Slate. The initiative is a partnership with the Pampers Hospital Gift Program, which provides a gift bag for patients who have recently delivered a baby.
