Branded content powered by data
Vizio is the latest company to launch a branded content studio. The TV maker will use its viewership data to help generate a slate of branded programming, Ad Age’s Parker Herren writes.
Vizio’s first series was “3 Pointers,” a sports-themed cooking and entertaining short-form series featuring “Man Vs. Food” host Casey Webb and sponsored by BetMGM. Upcoming series the CTV platform is taking to market include “Clean Break,” tapping into the TikTok-born organization trend; “Island Eats,” a Caribbean-set food and travel series; “City Limits,” which explores fun activities on the outskirts of major cities; and “From the Ground Up,” a showcase for business entrepreneurs.
“With a data-informed understanding of what our viewers are interested in, VBCS is uniquely positioned to offer a solution that few others can: a custom, exclusive branded content series that brings brands into the story and entertainment that consumers want to watch,” said Steve DeMain, VP of branded content and sponsorships at Vizio, in a statement.
