AI news
Snap is incorporating ads into its new AI chatbot, the company announced at its presentation. The social platform will begin testing sponsored links in My AI, which is similar to how Microsoft is testing ads in Bing, Ad Age’s Garett Sloane writes.
David Roter, Snap’s VP of global agency partnerships, also touched on some other ways AI could factor into Snapchat, at one point promising “mobile video powered by conversational intent.” But exactly what that means is vague. It sounds like AI could help deliver video recommendations based on signals it detects from users in chat.
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Roku will use AI to place a brand’s creative against what the company called an “iconic plot moment” in its content library, Herren writes. AI will search for these moments within shows and match them up to a brand’s message, according to Julian Mintz, head of U.S. brand sales. So an apparel ad, for example, could appear when Tim Gunn makes a critique during “Project Runway.”
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