NotCo uses AI to show animals living a full life in first ads under Fernando Machado

“We asked ourselves a simple question: ‘When was the last time we saw an old cow—have we actually ever seen one?’” said Matias Muchnick, NotCo’s co-founder and CEO. “The answer was no, so we turned to a different type of AI to give us an accurate look. We were astonished with what we saw and think people will be, too.”

The images will run on social media, as print ads and on billboards in select U.S. cities through the end of April, which is Earth Month. They will also run in other countries where NotCo operates, including Chile, Brazil, Canada, Mexico and Argentina.

This is AKQA Bloom’s first work for NotCo.