Ad agencies love to talk about pitching like it’s sport: winners, losers, league tables. Last week’s PepsiCo/Coca-Cola global media account scramble proves it isn’t. Markets are crazy. Don’t take my word for it. Ninety years ago, in John Maynard Keynes’ highly influential General Theory of Employment, Interest and Money, the great man made the unsettling (but
Omar Oakes: Ad agency pitch theatre is not a sport, but a beauty contest
