Partners Life’s crime drama campaign wins Health & Wellness Grand Prix

A call to action then encourages viewers to “plan ahead and get life right” with Partners Life. 

It wasn’t easy to get South Pacific Pictures on board with the idea, Lisa Fedyszyn, executive creative director at Special NZ, told B&T. But by explaining how the campaign would create extra talk about the show, the company was convinced.

“By understanding what was in it for a team of partners who typically shied away from advertising, we created breakthrough work that helped a brand weave its way into the most unlikely of places—a prime-time television show,” Fedyszyn said. 

The message reached 59% of New Zealanders, with brand consideration up 5%, brand awareness up 6% and appetite for life insurance up 12%, according to Fedyszyn.