Cardinali’s departure comes amid a busy period of transition for RBI, including the naming of a new global brand chief for Popeyes.
Alexandre Antonello, previously head of marketing for Popeyes in Latin America and the Caribbean, is now the global head of the Popeyes brand. (Adlatina, in partnership with Ad Age, named Antonello one of the top 10 marketers in Latin America last year.) He previously led brand marketing at Mars and Unilever for brands including Pedigree, Whiskas, Uncle Ben’s, Orbit, Skittles and Starburst. He joined RBI in 2019.
António Marques, previously CMO for EMEA, is now the global chief brand officer for all three RBI brands that are present in international markets, Burger King, Popeyes and Tim Hortons. Marques joined RBI in 2019 after a marketing career spent mostly at Danone.
Sabrina Ferretti has been named head of the Burger King brand for international markets. Ferretti previously was senior director for the brand in EMEA.
Elmis Medina, previously head of product sustainability, is now the global head of the Tim Hortons brand. Medina, who joined RBI in 2014, previously worked at companies including Hilton and Whirlpool.
Marques, Ferretti and Medina will report to Antonello.
Paloma Azulay, RBI’s global chief brand officer, left the company in October 2021. She ascended to the role in April 2021 after the departure of Fernando Machado.
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