Pelliccione also said that advertisers will be able to select the platforms on which they place creative to satisfy any brand safety guidelines.
The ad network will initially reach more than 110 million U.S. households, according to Revry. Pelliccione added that the goal is to “be hitting a billion monthly ad requests through our partners” in the product’s first three months.
Pelliccione said the Revry team came up with the name PrismRiot because “when you’re looking at like other names of other ad networks, there’s nothing that really jumps out at you or that gets you excited.”
But more than that, the name is a combination of ideas: that light through a prism brings color to the gray, and that the LGBTQ+ community “disrupts the status quo—everything is a riot.”
