While brands previously were given ad space on billboards within the screensaver, which Roku says reaches 40 million homes, McDonald’s this summer will be the first brand to appear within the Roku City skyline. The fast food giant will have an animated restaurant with its Golden Arches inserted straight into the screensaver.
“If Roku City was a country, it would be the ninth largest in the world,” said Alison Levin, Roku VP of ad sales and strategy, at the company’s NewFront.
Roku began posting billboards in Time Square featuring the fictional cityscape alongside messages about the platform’s engagement and reach last month, building up to the NewFront presentation this week, according to a release from the company.