SeaWorld hires Marisa Thalberg as CMO

Leading marketing executive Marisa Thalberg is trading hammers for hammerhead sharks with her latest career move. After exiting Lowe’s last fall, Thalberg has taken on a new position as chief marketing and communications officer at SeaWorld Entertainment.

She’ll take on the role starting April 24 and oversee brand and marketing strategies that drive revenue and boost visits at the company’s portfolio of 12 parks. She is also being asked to “elevate the company’s conservation mission,” SeaWorld said in a statement.

SeaWorld’s CMO role had been vacant for the past several years and has evolved, with Thalberg leading all of marketing and communications.

“Marisa’s experience with some of the most recognized retail and [food and beverage] brands, coupled with her strong history of driving revenue growth through holistic marketing strategies, represents a great opportunity to better showcase our iconic brands and the passionate work we do with conservation,” stated SeaWorld Entertainment CEO Marc Swanson.