“For the first three years of our company, we were really focused on the concept—explaining what this thing is,” Olipop co-founder David Lester said. “It’s the delicious, refreshing, nostalgic, soda you love, without the sugar, and [with] better-for-you ingredients.”
Olipop’s sodas have 2 to 5 grams of sugar, depending on the variety, as well as nine grams of fiber, according to its website. That compares with 39 grams of sugar in 12-ounce cans of Coca-Cola and Pepsi.
About a year ago, at the “inflection point” of the company’s growth, Lester said the team decided it was time to start advertising. Olipop’s sales grew 223% in 2022, making it the fastest-growing refrigerated functional beverage in the U.S., according to the brand.
