See Vroom’s new Super Bowl commercial about buying cars from consumers

“Now is a terrific time to sell a vehicle with used-car pricing at all-time highs. However, the process can be overwhelming and unnecessarily complicated,” Peter Scherr, Vroom’s chief marketing officer, said in a statement. “At Vroom, we make selling your car as easy as possible. Being a part of the Super Bowl allows us to invite tens of millions of consumers to visit and get an instant price on their car. When someone is ready to sell, we pick up the car and the consumer gets paid, all from home. No more meeting strangers, endless negotiating or being flaked on.”

Vroom allows consumers to receive an appraisal and instant price on their vehicle that is valid for seven days or 250 miles, and the company arranges to pick up the vehicle.

Get the latest Ad Age Super Bowl 2022 news here.