Snoop Dogg promotes a hard seltzer brand despite Corona deal

Snoop Dogg, who is a major figure in ads for Corona beer and Corona hard seltzer, this week was broadcast narrating his latest promo video for a competing hard seltzer brand called Happy Dad, declaring the latter’s newly released grape flavor “my new favorite drink.”

A clip aired this week as part of a podcast in which two of Happy Dad’s co-founders interviewed Donald Trump. The podcast has had 3.1 million views on YouTube since publishing Thursday.

It was not clear whether Snoop Dogg’s agreement with Corona included an exclusivity clause, or whether this appearance constitutes a violation of one. Constellation Brands, which markets Corona in the U.S., did not respond to requests for comment.