Though Bud Light sales are down over the past month, Harvie believes it’s not actually about Bud Light at all. “The truth is that Kid Rock and his followers are still going to drink it,” he said. “They’re going to scream about it, but they’ll keep drinking it. It doesn’t change the taste or the price point for them. They’re not microbrew-heads.”
It’s the larger issue of trans rights that’s important, he added. And when it comes to that battle, he believes conservatives are out of step with public sentiment and on the wrong side of history—much as he believes they are on abortion as well, another divisive issue of body autonomy.
“We are now in the part of the movement where most people actually know someone trans or non-binary,” he said. “Someone in their family, a co-worker, someone has come out. And so my hope is that those people who know someone are going to the polls and they’re going to stand up for them. That is my hope.”
