In on the joke
The TV upfronts were shrouded in drama even before they kicked off. For NBCUniversal, which opened upfronts week yesterday from Radio City Music Hall, this included the high-profile departure of ad chief Linda Yaccarino, who announced she was joining Twitter as its new CEO on Friday. NBCU acknowledged Yaccarino’s absence and her contributions to the company. But it was its opening number that really had audiences laughing.
The show kicked off with Ted, the foul-mouthed stuffed bear who will soon be adapted into a series on Peacock, dancing to a musical number with the lyrics:
There ain’t no denyin’ the streamers are dyin’
And what do they need? they need ads
The profits were hot, things were cookin’ along
But then they got colder than Prince Harry’s dog
‘Cause all of those bastards are sharin’ their passwords
With all of their moms and their dads
We used to have hits that you love and you know
Like “Seinfeld” and “Friends” and The Cosby—wait no
To hell with the new ways
TV is the true way
Who needs all those Instagram ads?
Twitter may seem like the place to begin
But Twitter just let all the crazies back in
Peacock, huh? There were obviously no comedy writers in the room when that name was picked.
Commercials have worked since before you were born
They even pop up now when you’re watching porn
We all were just dreamers to think that the streamers
Were anything else besides fads
Netflix and chill became a slogan that stuck
So we called one that we called Peacock and fuck
Read more about NBCU’s upfront here
