Musk and NBCU have maintained a tight relationship over the six months since he bought Twitter, even as some business relationships have soured. Last month, Musk and Yaccarino held a discussion at Possible, an industry event tied to MMA Global, the mobile marketing trade group. Yaccarino has referred to Twitter as NBCU’s largest partner, as the platform is a place for sports clips, news and entertainment.
Read more: Linda Yaccarino, TV’s partnership power broker
At the ad event, Twitter discussed other media and sports partners, including MLB, NFL, F1, Billboard and Bloomberg, according to a person familiar with the meeting. Twitter declined to comment on the presentation.
These are all holdover relationships from before Musk bought Twitter. The media and sports companies often post small clips, and sometimes longer content, to run with ads. Advertisers work with the publishers because their content is considered safer than the wilds of the Twitter feed. Other digital platforms have similar deals with publishers, and TikTok announced a similar program this week with NBCU and others.
