Twitter’s Elon Musk to court advertisers in rare ad world appearance

Possible is an event hosted by MMA global, the mobile marketing association. Top representatives from brands such as AT&T, Colgate-Palmolive, Walmart, e.l.f. Beauty and others are expected to be in attendance. Some celebrities slated to attend include LL Cool J and Alex Rodriguez.

Musk’s attendance could be a sign that he is taking a greater role in Twitter’s advertising strategy, according to a person familiar with the situation.

The Twitter ad team has undergone a reorganization in recent weeks, this person said, and all the sales reps, who handle deals with each major industry vertical, now report directly to Musk. Musk is being more hands-on in the negotiating process, this person said. Meanwhile, Chris Riedy, who has been the head of ad sales and other operational roles since November, is still at Twitter, despite reports that he had been cut in a recent round of layoffs, according to people familiar with the situation. 

Twitter declined to comment for this story.