Two Volvo safety ideas, protecting cyclists and pedestrians, win Future Lions Grand Prix

The two Grand Prix-winning entries both focused on the safety of people that share the road with automobiles—cyclists and pedestrians. Two other campaigns, involving billboards as light therapy and a car navigation system to find EV charging stations, each won a Future Lion as well.

See all the winning campaigns here:

Bike Bell (Grand Prix)

A device that attaches to a bicycle and connects to the Volvo Cars app, alerting motorists when a cyclist is within reach aiming to prevent road accidents.

• Team: Albert Bäckman, Emil Sörensen, Rebecka Rydgren, Sandra Alwan, Clara-Fanny Nordström Pagh
• School: Berghs School of Communication, Sweden