The two Grand Prix-winning entries both focused on the safety of people that share the road with automobiles—cyclists and pedestrians. Two other campaigns, involving billboards as light therapy and a car navigation system to find EV charging stations, each won a Future Lion as well.
See all the winning campaigns here:
Bike Bell (Grand Prix)
A device that attaches to a bicycle and connects to the Volvo Cars app, alerting motorists when a cyclist is within reach aiming to prevent road accidents.
• Team: Albert Bäckman, Emil Sörensen, Rebecka Rydgren, Sandra Alwan, Clara-Fanny Nordström Pagh
• School: Berghs School of Communication, Sweden