Much of the OOH creative also adapted according to location, time of day, weather and what was happening in the news, Uncommon said. MG OMD handled planning and buying.
“We really wanted this campaign to celebrate the originality of our customers and our people,” Hamish McVey, head of brands and marketing at British Airways, said when the campaign launched. “Every time a customer boards a plane, they are doing so for a unique reason, and we know that those journeys are so important. We are working hard on making positive changes across our airline and this brand campaign allows us to showcase our motivation, which is our customers and our people.”
Uncommon created an impressive 500 unique print, digital and outdoor executions for this campaign.
