Gauging industry innovation
“The concept of ‘innovation’ can seem difficult to measure, leading IPG Media Lab and Magna to create the so-called ‘Innovation Velocity Gauge’ comparing just how rapidly more than two dozen industries are evolving relative to one another,” Ad Age’s Ethan Jakob Craft reports.
For example: “The No. 2 innovator on the list is ‘blockchain,’ which has generated significant buzz this past year not just for its ties to cryptocurrency but also as the technological basis upon which non-fungible tokens are created, stored and traded,” Craft notes.
For the No. 1 innovator, keep reading here.