With so many similar brands under one umbrella, there’s an inherent cannibalization risk. Part of Gresham’s job, then, is differentiating between all the different “Verizon Value” products.
For instance, Visible is a direct-to-consumer digital wireless carrier founded in 2018.
“Visible, that consumer segment for us is usually somewhere around a millennial, maybe a little bit older, a little bit younger, they’re very digitally savvy. As I always say, they do not need a 1-800 number and they do not need a store to get wireless service,” she said.
