‘Working With Cancer Pledge’ by Publicis wins Cannes Health Grand Prix for Good

The initiative quickly garnered the support of global organizations such as Bank of America, Disney, Google, L’Oréal, LVMH, Marriott, McDonald’s, Merck, Meta, Mondelēz, Nestlé, Omnicom Group, PepsiCo, Sanofi, Toyota, Unilever, Verizon and Walmart.

“If those guys are capable of signing the pledge immediately it means that they’re already doing a lot of things for people with cancer, but people within their own company don’t know it,” Sadoun told Ad Age in January. “We’re trying to tackle a very big challenge, which is the stigma of cancer in the workplace, with a pretty simple solution, which is only to change perception.”