DirecTV, which previously sold Sunday Ticket, charged about $300 per season for the package, which gives fans access to games not otherwise airing in their local TV markets.
DirecTV had offered Sunday Ticket only to subscribers of its satellite-TV service, with some exceptions. YouTube is selling Sunday Ticket to people who don’t pay for a TV service for the first time.
As a standalone option, YouTube plans to charge $449 per season for Sunday Ticket, or $349 under the promotional rate. Sunday Ticket will be available on all devices where YouTube and YouTube TV are available.