Yuga Labs to talk brand building at Ad Age’s Web3 Summit

Yuga has also helped traditional brands enter the Web3 space. The company partnered with Adidas for the sportswear brand’s first NFT launch in 2021; Adidas has since become a major player in the metaverse, with a plot of virtual land and consistent rollouts of digital assets. This month, Yuga teamed with Gucci for a series of physical products themed around Otherside.

As chief creative officer at Yuga, Figge oversees creative development. He came to Yuga last November when the company acquired NFT platform Wenew, which Figge co-founded and served as chief executive. At the time, he was also a creative director at video design studio Possible, which he co-founded as well.

In addition to Yuga, Ad Age’s Web3 Summit will feature Coca-Cola in a one-on-one keynote on the intersection of AI and metaverse technologies. Other confirmed speakers to appear throughout the event include executives from Roblox, Puma, Pepsi, Paramount, Reddit, Doodles, Consensys, Ready Player Me and more.