Kategoria: Wpisy

Mars’ venerable Maltesers – celebrating 90 years – used to be pitched as a sweet that wasn’t quite as fattening as most, hence aimed mostly at females

After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone with that amount of American advertising

Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in 'Vodafone Together.’ Her

There’s something that doesn’t quite add up about Droga5 and umbrella company Accenture Song. Is the driving force still Droga5, the agency which rema

Discover how to choose the best promotional products supplier in Australia for your business.

Agencies love one-client bespoke agencies when they’re pitching (clients will believe anything sometimes) and thinking of all that lovely money, but l

Pepsi’s Super Bowl spot features none other than Coca-Cola’s famous polar bear mascot, who finds himself in an existential crisis after he discovers h

“Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a single platform. It’s all p

In another win for Omnicom over IPG, McCann UK’s new CEO is Philip Brett, who has worked at TBWA since 1992. A Brit who spent 15 years at TBWA in Asia

Bloom & Wild has come up with a new reason to send flowers: to commiserate (or celebrate) with parents who are getting used to an empty nest after